this post was submitted on 17 Dec 2023
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Kind of a trend, the amount of youtubers who i had loved but their content became generic after gaining popularity is quite a bit, most drastic one being mrwhosetheboss, his uniqueness went down faster than ~~MH27~~ MH17

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[–] banneryear1868 57 points 1 year ago* (last edited 1 year ago) (3 children)

Bon Appétit after the issues at their workplace were raised, they all make some decent content outside the BA brand though. Nice to see Sohla doing so much content too since she wasn't treated the best at BA.

[–] [email protected] 29 points 1 year ago* (last edited 1 year ago) (1 children)

I miss gourmet makes. Claire Saffitz solving industrial food issues on a small scale was fascinating and unique. Her new stuff, dessert person, is nice, but it's standard cooking show fare, not solving weird industrial hacks.

[–] pete_the_cat 15 points 1 year ago (1 children)

There was a special charm in watching her misery haha

[–] banneryear1868 3 points 1 year ago

She's been putting out some great cook books, Dessert Person is excellent. I always liked her and BA for highlighting process of making food and how important indicators are vs simply measurements. What does "cream the butter and sugar" actually look like and why is it important etc.

[–] [email protected] 2 points 1 year ago (1 children)

Just so contrived. Even before the harassment allegations, their videos just seemed so corporate. That's the Conde Nast influence, but it makes for such milquetoast content.

[–] banneryear1868 3 points 1 year ago

I actually liked the magazine before they did YouTube stuff cause it was different than the typical food mags directed at moms. Industry leading photography and good deep dive pieces in to food trends and unique restaurants, always getting in to the process. Their video editors were youtube guys given a budget and their video content had that feel to it. They did some innovating with how they approach recipe vids, keeping in and even highlighting mistakes was a major editorial decision that set them apart. At their peak they were found to be treating the staff poorly regarding compensation and allegations of sexism, and not paying Sohla for her video appearances etc. They switched their editor in chief and hired new staff but now it just seems even more corporate than it used to.