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This is gonna be the death of democracy when political advertising comes into play (as it already has).
"Point this piece of fake news at uneducated 40 year old single parents in " - "point this piece of scientific news reinforcing my party's message at university students who are interested in " and on and on.
My mom gets fake news advertisements on Facebook all the time, occasionally they are political in nature. Platforms aren't doing their due diligence at all, so government must act to restrict the information that can be collected and the specificity of the targeting that may be employed.
Our economies worked in TV times, with broad-stroke advertising - why couldn't they now? We don't need this.
Now it's making targeted ads that cost less than a broadcast and has a greater conversion rate. Supermarkets and discount stores can use TV, not everyone wants a 20x night time rifle scope at 3pm on a Wednesday during the Bold and the Beautiful