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McDonalds started charging $15 for a Quarter Pounder Value meal, and everyone realized in this post 9/11 America, you need to make as much money as possible just to be able to survive, which is diametrically opposed to the 60's and 70's still post war boom(ers) playacting socialist/communist Hippies, pointing and laughing when an artist they liked took a big check, when they're own rent was either subsidized by their parents, or cost them $200 a month and their University tuition another $500 a year. Shit was different. Shit changed.
Adding on to this, I'll say the term is likely used less now because, for the reasons you mentioned, the common person actually aspires to get famous for the specific purpose of selling out and making a big payday to escape the hellscape of everyday wage-slavery.
But then there are also "sell outs" that are totally situational. For example, a content creator (who I won't name because that's not the point) who's an OG that's been around for over 20 years now, constantly putting out content, never had sponsors until a few years ago. Initially I was annoyed at suddenly seeing "Sponsored by NordVPN!" and "Sponsored by RAID Shadow Legends!" in every video, but then I learned he'd had a child with his wife. And his child had a bad birth defect that required a lot of expensive surgeries.
After that, I was like, "Get that paycheck, my guy." It's hard out there.
I think this is it. The cost of living was lower, so Boomers could get by without selling out. The attitude continued into the 1990s and early 2000s until it became harder and harder to lead a comfortable life on a modest paycheque.
I didn't know I was living in post 9/11 America.
well, then you were mistaken, and being purposefully obtuse for some reason. there's everything before 9/11, and then there's everything after, and you can draw a clear line to differentiate the two time periods, in every country around the world