Money

It's a good place to launder money.

Lotsa influencers get free shit when making positive content about it.

Along with what everyone else said, it's basically Las Vegas without the casinos and the booze, and with a beach.

If you don't care about politics, gambling or drinking, it's another theme park for adults.

Or why you'd even vacation there. How tf did they convince people to vacation in a desert?

If you are talking about social media it is likely that they aren't allowed to post something negative about the country or else you can be fined. If you are working as an influncer in Dubai you'll need to obtain an license which regulates what you can post but you basically pay no income taxes

For the Middle East, it's relatively progressive, from what I understand. That being said, that's a low low bar.

They have a pretty open love for western money. If you have the funds ($$$$$$$$), you can do pretty much whatever you want.

But if you aren't extremely wealthy, you get to experience the oppressive true nature of the place.

Guess which group goes to Dubai and tells people about their experiences.

Paris is too passé nowadays, you can't be an asshole showoff when the place is full of peasants

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The kind of Europeans who only go to Spain, Amsterdam, and Dubai