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I mean, to be honest a lot of us prefer ads because we use an ad-blocker. I have mixed feelings about either option.
There is such a thing as a tasteful implementation of advertising, but it's very often overdone and a nuisance. So because so many of them are a nuisance, my general attitude is to block everything. If you want to support a particular cause or creator, you can allow filters in your ad-blocker so you only see ads on that website.
As far as paywalls go, it does resemble the traditional newspaper/magazine subscription model. In theory, I don't mind financially contributing to a service I use because it means the service continues to prosper. Practically, these fees are often overinflated and a disproportionate amount of the proceeds go to the executive class. Also unlike newspapers, you usually can't buy just one article, and instead you're locked into another subscription.
Yeah, I used to not block ads but they're so invasive these days. If 2 banner ads pop on at the top and bottom of the screen with a full screen app on top with ads between every paragraph and a PIP video ad on top, yeah, I don't even bother reading the article.
And I sure as hell am not subscribing to a $10/mo subscription because someone linked to a paywalled article either. It's so crazy those sites just assume every visitor is a recurring visitor that might subscribe. Definitely wish there was some sort of micropayment thing, like pay 25 cents to view it or something.
This is the worst thing about it, they're only offering subscriptions. Newspapers kind of faded away from popular use before I was really old enough to be likely to get them, but I did used to buy some print magazines, they were great. If I had some time to kill or knew I'd be on a flight I could choose to buy ONE issue for one article, and by virtue of my tastes the rest of the magazine would be stuff I'd want to read as well and could come back and read anytime. They often had ads in then even though I'd paid and other than the fact that a proportion of the pages I'd paid for didn't have readable material, those were fine too, you just skipped past them. They were "relevant" in so far as they were paid for be advertisers who correctly presumed people who read this or that publication would probably be more interested in these products and services, but they didn't have any ability to literally spy on me in ways that frankly would and should have been illegal using equivalent tools to have done so at the time.
I am not going to subscribe to your random website or online publication because I wanted to read about this one topic and I hate the damn ads that make reading it impossible and require deliberately allowing things that you should never allow on your device for the ads to work how the publisher wants them. This is difficult because it makes me part of the problem, as I'm blocking the ads and either bypassing paywalls or mentally deleting having even encountered the website that presented one to me and immediately closing the page.
To actually help fund the service I'm going to need a way to make ultra small payments of a few cents for individual articles, (probably wouldn't work because of processing fees) or more likely something like a subscription but not to a publication, to a service that will allow access to a range of publications and doles out money to them based on which content I consumed over a time period. It's just no longer realistic, if it ever was, to expect me to want to religiously consume media from one specific publisher. This idea kind of sucks for media companies who are currently getting squeezed by social media and search giants and who sit between them and their audience and suck up all the ad revenue for the content they didn't even produce and now with my idea you'd have that and an additional third party sucking up subscription money they would have traditionally courted directly from the consumer but I don't realistically see much of a choice.