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It would be a good idea to write a few sentences about how your future business will operate, the ethos you're aiming for, what exactly you'll be offering, any Unique Selling Point/s you have, and your intended brand image. These would be good terms to Google to get a rough idea of how it applies to your business if you're not sure.
After this, if nothing jumps out at you, try asking ChatGPT or another AI for suggestions using the outline you've already written. I use it to bounce ideas off occasionally. Do remember to search up any suggestions it has for you, though, in case it gives you something that already exists!