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I don't mind small businesses, creatives etc advertising themselves. When you're self-employed, marketing / promo is incredibly difficult (speaking from personal experience). Like you say, people are free to downvote or block these ad posts. I'd be sad if I made a post promoting a service I offer as a (very!) small business and it got downvoted to oblivion out of reflexive (and understandable) ad hatred.
Once advertisers realise there are eyeballs to be reached here, they're going to start posting. Imo it will be handled best on an instance-by-instance, or even community-by-community basis. I started a community for trance, and as an example I would not be happy if a massive multinational like Threads, or Nestle posted an ad there. I WOULD however, be happy if an event such as Luminosity, ASOT or small local club were to post an ad. There would probably have to be limits if it got out of hand.
I think there's a big difference with an artist or OF model posting content and then linking to their stuff, it's still an ad really but at least it's relevant to the community.
These ads are just random posting, I saw the a hair transplant ad just in a random community. If they want to post a before and after pic in the bald community or whatever, that would be more acceptable. This is just annoying, bot like, spam.