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You could take that to a logical extreme and have companies providing valid product solutions to user problems, while conveniently making it seem like their product is the best choice or deal, while purposefully obfuscating or omitting other products that are actually a better choice, or even just a better choice depending on the user.
Ideally, a neutral user involved in the industry or hobby being asked about would offer general best purchasing advice based on their experience through a willingness to help people like them.
A company would have an extremely apparent incentive to only promote their products, and perhaps even leave out potential issues or caveats with their products since it'd reduce likelihood of a sale.
Again, this is all worst case, and not to say that doesn't already happen by concealing the company rep behind a seemingly anonymous user account, but allowing companies to dilute advice with monetary incentives seems a slippery slope.
I should've just not typed all of this and said: conflict of interest