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this post was submitted on 20 Aug 2024
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Any way we can tax advertising at 100%?
Added taxes can be more than 100%
I'm still stumped how ads make money. If your product ad interrupts my enjoyment, I am now fully aware of what I will not buy under any circumstance. How does that benefit anyone?
You're not the average person though. A lot of people do respond to ads. The average ROI (return on investment) for digital ads is 200-500%, meaning for every $1 the advertiser spends on ads, they make $2 - $5 back. Retargeting ads (the ones that show you products you've viewed before) are even more effective.
The reason ads are so prevalent is because people want stuff for free, and ads work well enough to cover the costs of providing a free service. I'm not saying they're bad or good, just that that's the state of things today.
I'm just like this. On principle, I'm never going to click through an ad nor purchase the advertised product.
That said, ads online have been so pervasive for so long that a lot of people just plain do not see any problem. In every thread about brave browser idiots try to make the use that "responsible" ads are actually good, like they're providing you a service by making you aware of some thing you wanted to buy.
Even in this thread, someone will probably be along shortly to tell us all about how the advertising revenue model is the only way to find the modern web. Vapid youtubers need to get paid somehow after all.
I suggest we tax being a billionaire asshole at 100%.