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If "AI" doesn't attract customers why are companies hyping it so hard? Are they just dumb or is there another factor? (self.asklemmy)

submitted 3 months ago by Acamon to c/asklemmy

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I've seen reports and studies that show products advertised as including / involving AI are off-putting to consumers. And this matches what almost every person I hear irl or online says. Regardless of whether they think that in the long-term AI will be useful, problematic or apocalyptic, nobody is impressed Spotify offering a "AI DJ" or "AI coffee machines".

I understand that AI tech companies might want to promote their own AI products if they think there's a market for them. And they might even try to create a market by hyping the possibilities of "AI". But rebranding your existing service or algorithms as being AI seems like super dumb move, obviously stupid for tech literate people and off-putting / scary for others. Have they just completely misjudged the world's enthusiasm for this buzzword? Or is there some other reason?

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[–] Grofit 4 points 3 months ago

AI has some useful applications, just most of them are a bit niche and/or have ethical issues so while it's worth having the tools and functionality to do things, no one can do much with them.

Like for example we pretty much have AIs that could generate really good audio books using your favourite actors voi e likeness, but it's a legal nightmare, and audio books are a niche already.

In game development being able to use AI for texture generation, rigging, animations are pretty good and can save lots of time, but it comes at the cost of jobs.

Some useful applications for end users are things like noise removal and dynamic audio enhancement AIs which can make your mic not sound like you are talking from a tunnel under a motorway when in meetings, or being able to do basic voice activation of certain tools, even spam filtering.

The whole using AI to sidestep being creative or trying to pretend to collate knowledge in any meaningful way is a bit out of grasp at the moment. Don't get me wrong it has a good go at it, but it's not actually intelligent it's just throwing out lots of nonsense hoping for the best.