This has been the trend for the last decade now. I've been avoiding trailers for ages, and many studios like putting straight up spoilers in them. If I'm already interested in a movie I skip trailers completely and just go to watch it.
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they’ve been giving away so much in the trailer you no longer need to watch the movie – save yourself a couple hours and sticky feet
Terminator 2 trailers spoiled the twist that Arnold is the good guy.
So did Terminator: Genisys, the biggest plot point of the whole film!
It isn't new.
I swore off trailers after watching Star Wars: The Force Awakens in the theater. The scene where Han tries to convince Kylo Ren to turn away from the dark side was ruined for me because I knew there was a scene in the show where Rey and Kylo were having a duel.
Ever since then if there's a movie I even slightly care about then I'll completely avoid the trailer.
Another thing that pisses me off is when something is labeled a 'teaser' but it's 1:30+ minutes long. That's not a teaser, that's a trailer.
No. This has always been a thing. Go back and watch a trailer for an old movie that you know well.
The trick is that you only know it’s a spoiler after you’ve seen the movie.
I hate the teaser for the trailer I'm literally about to watch. What is up with that and who started it?
That's a video that's been formatted for YouTube. The quick bit at the front is designed to sit in the ad space of a video you can't skip. So the idea is to keep you watching when you'd normally skip it.
For western movies, yes generally. I love the trailers of Park Chan-wook’s movies. See the trailers for The Handmaiden and Decision To Leave for example. They don’t give out the plot, they are very intriguing, and subvert expectations once you see the movie.
I stopped going out of my way to watch trailers after Deadpool where it felt like they'd jammed all the best bits into the trailer and everything else was padding.