It solves no problem and replaces nothing. Not shocked.
Apple
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The entire situation was stupid. It was certainly an interesting product but it was far too expensive for any normal person to actually buy, so there was basically no apps for it, as what's the point in developing an app for a platform no one owns? No one got one because there was no use for it, because there were no apps. Without a good app ecosystem there was no reason to justify the cost of buying one.
Exactly the same thing happened to Microsoft and the windows phone. You've got to make the cost of entry low enough that the developers see the point in developing applications for your platform. Once you've established a market then you go Pro, but releasing the pro version first was doomed from the start.
Step 1: make the best VR/MR headset
Step 2: price it higher than most high end PCs
Step 3: ????
Step 4: Cancel the product after a year because no one uses it.
It always came across as a dev kit to me. I wonder if they’ll be able to produce a cheaper version soon or if they’ll just cut the whole project
It felt like an over engineered dev kit that they had decided to just slap on shelves for no real reason, even though anyone with half a brain could see that it was never going to work.
Oh and randomly decided that it was only going to be available on sale in the US. Because everyone knows Europeans, South Americans, the Chinese, Australians and kiwis can't make apps.
It’s definitely a premium product. I got to use one and it feels very solid and complete. VR is already a limited market though, Apple VR even more so.
I don't think the price is the biggest problem. Although that's certainly part of it, Apple sells lots of insanely priced shit successfully.
The problem is VR itself. Like yeah, it's very cool for a few days or weeks but like...then you get bored with it and realize it has no practical purpose.
The best use case for it is gaming but that was very clearly not their intended primary purpose, based on their advertising. They wanted it to replace your computer. But no one wants to use a computer that way or walk around with this giant thing strapped to their face.
It's just one of those things tech companies seem to be trying to force down your throat despite very little actual interest from consumers for decades.
It's a bit difficult to find a use for hardware when nobody has made any software for it. The software for VR is pretty limited even on other platforms, but Apple's was even more limited.
This was the Pro so my guess is the cheaper (lol by how much though) non pro version that they referenced before will be next. However Apple failed to prioritize VR fundamentals
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Gaming
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Porn
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Multimedia
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Productivity
Just seems like they went for the bottom two niche categories for VR with a device that is out of the average users price point.
Also external battery being required... Like wow. This should have had another year or two of R&D to get VR gaming apps ready on launch. VR is a gaming platform first and foremost... When you don't have games nor any focus towards games, people will look elsewhere (To Meta)
And this issue is not exclusive to Apple, meta attempted to hone in on these two niche categories as well with the Quest Pro at a price that was far from acceptable to average casual customers.... And it too is now out of production.
What they should have done is just made it nothing more than a headset that streams data from your other Apple devices like a Macbook or iMac or whatever. Then it wouldn't need the crazy processing power, it wouldn't need the stupid dangling battery, and it wouldn't need to be wildly expensive. But obviously those concepts go against everything that Apple is.
The external battery thing is absolutely ridiculous. I'm not an Apple fan and would not buy their products, but I can appreciate how devices like the iPod, iPhone and AirPods really did have extremely appealing design and a nice balance between performance and features and battery life and usability.
But the headset? Looks like they developed the entire thing, realized at the last minute they couldn't power it, and tried to convince people to walk around with a weird cable and battery pouch everywhere by using their tried and true "show happy white people in a commercial doing the thing, so people will feel like the thing is normal and cool and desirable" and that completely did not work.
I'm sure it's an amazing piece of technology. Even from the bad video reviews I saw it was still pretty cool. But I always asked myself the same thing and that's "is that it? What else can it do?" It just seemed like if you owned the biggest and best TV in the world but you can only watch movies from the 70's.
What are you even supposed to do with it? You can't play normal VR games and working using one seems like a pain.
The only kinda useful thing is having two big mac monitors in VR but it's a really expensive product for just that.
You can't play VR games with a VR headset? What the actual fuck
That's Apple bb
baked beans
Which was pretty much the reaction of the entire tech community.
Only influencers ever bought one, did a video about it and never picked the thing up ever again. Because it's pointless.
I think you can Fruit Ninja at shit but not normal VR like anything on PC or quest.
Goofy shit on your face will never be cool.
It is for whoever is wearing it. Unless it's a more limited device like the vision pro.
literally all apple had to do was allow some sort of steam link functionality, and those puppies would have flown off the shelves
Would they? Ridiculous price combined with ridiculous look.
Do you find the Oculus Quest the epitome of fashion then?
Apple's whole thing is to spin their products into fashion accessories.
Or just some kind of displaylink thing so you can use it to AR any kind of monitor input without it being Mac only. Instead of buying monitors you just buy one of those and you'd have unlimited monitors.
Exactly my thoughts. Good AR glasses will be the future someday.
Not really. Meta has been dominating the market lately, it seems like people really only care about the price. And with the quality of the Quest 3, AVP was doomed from the start.
There's still no use case for these things (VR headsets in general). Every type of work that could possibly benefit from having a head-mounted computer display is much easier to do without a kilo of electronics strapped to your head, and just using a nearby flat display of some sort.
I disagree, this is a market segment that will keep growing steadily for both entertainment (mainly, at the moment) and other purposes.
What people don't understand is that the point of VR is not to replace screens, both media serve their own purpose.
When I say there's "no use case", I mean for any field of productive work. Using a headset for entertainment is an endpoint only, and as long as that's the only real use for it VR will never become mainstream. Not until someone figures out an application that businesses will want to buy it for their employees to work with.
So which market segment do you think VR will grow into?
It will be used for virtual eyes when min wage jobs are replaced by a guy driving a robot sitting in a room full of other vr workers for a few cents an hour in some remote part of the world.
I think in a lot of task areas, the cost of maintaining a mechanical device to perform the task will never be lower than paying a human to do it.
Making robot arms that assemble cars is doable because the parts of the car are solid and reliably the same shape, size and weight for every assembled car on that production line. By contrast, the laundry-folding robot and hamburger-making robot are both worthless dead products. A machine can be made to do these tasks, but the cost of operating and maintaining the machine and the amount of downtime it suffers due to mechanical complexity makes it infeasible compared to just paying a human to do the same job.
Well duh they gotta release vision pro 2. No need to keep 1 in production.
9to5 mac's product of the year.
I mean, the device is good from what I hear, the OS as well.
It's just a price point no one is willing to spend for nonexistent content.
It's big , my god , what a waste of money and resources