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Statement is from https://xcancel.com/OriginalFunko/status/1866255848366039468#m
From: https://xcancel.com/BrandShieldltd/status/1866161489528180988#m
Edit, bonus panel! What scum.
We HoLd A dEeP ReSpEcT...
Yeah hiring AI slop to take down websites with zero humanity oversight screams "respect."
A corpo bully pointing fingers at some AI slop they use, how convenient
Funko: We would like to apologise for being caught in the act, we will strive to better hide our asshole tactics next time, the person responsible for us getting caught has been reprimanded with 2 weeks paid time off.
$100 says they wouldn't have said shit even if this was a smaller platform than itch and people didn't basically put them on blast. Funko is just trying damage control now that their customers are calling foul. I seriously hope people stop buying these things as a punishment to this company using shitty AI and not actually apologizing, but I know thats wishful thinking.
All the support to Itch.io's mom
I "love" how they very carefully avoid making any apology whatsoever.
2025: the REAL year of Luigi.
Translation
OhShitOhShitOhShitOhShitOhShitOhShitTheAIReallyFuckedUpPleaseDontSueUsOhShitOhShitOhShitOhShit
Notice there's no "sorry" in the translation
Brand protection partners is a much friendlier way to say bloodsucking lawyers.
It would be a real shame if [email protected] (the domain registrar of brandshield.com) were to get a bunch of reports about scams and illegal activity found on the website. Bonus points for copying [email protected].
I’m very interested in what the offending page looked like. itch.io in the first reports seemed to suggest it was a false positive, without outright saying so. Both Funko and BrandShield are quiet about it, but between the lines you can infer they think the AI tool’s report was legitimate.
It looks like this is the one:
https://funkofusion.itch.io/funko-fusion
Both match leafo's description:
[...] some person made a fan page for an existing Funko Pop video game (Funko Fusion), with links to the official site and screenshots of the game.
[...] I had removed the page and disabled the account.
You just know that their "AI driven platform" is a call to google for the brand names they're "protecting" followed by takedown requests issued to the registered email followed by one to the registrar for every domain found.
We need a new internet because this one is fucked.
Hey, so if BrandShield is being honest, what's Itch's registrar? What do they have to say? 🍿 This keeps getting deeper.
Why ask the registrar to take down a subdomain of a website?
Those subdomains are not managed or controlled by the registrar, so all the registrar can do is either take down the entire domain or ask their client to take down the subdomain. In this case they asked their client, who took down the subdomain, after which the registrar took down the domain anyhow :D
For a single isolated offence, Brandshield's first action should have been to report the copyright infringement to itch.io and ask for a takedown of that content, instead they went directly to the registrar and falsely claimed that itch.io was a fraud & phishing site. I suspect that they falsely claim that it's about phishing and fraud, because otherwise registrars will not take down the site unless there is systematic copyright infringement (like a torrent site). And I suspect that brandshield goes directly to the registrar with their complaint, since that is easier to automate than finding the right contact info on a website.
So my take is that: The registrar was in the wrong for taking down the domain after itch.io removed the problematic subdomain. Brandshield is scum. And Funko is in the wrong for using brandshield.
No real need for further answers from itch.io, nothing new has come to light.
Edit: while under the shower I realized that Brandshield's posts do contain some kind of news: Brandshield does not deny having used fraud & phishing as reason for the takedown request, thereby confirming that they did. Before we just had itch.io's retelling of the events, which might have been a misrepresentation by itch.io or due to a cock-up by the registrar, but because of the lack of denial by brandshield, we now have confirmation that it did happen like itch.io said.
The problem here is that's a weird response for them to go straight to the registrar.
If somebody posts copyrighted content on YouTube the offended party goes to YouTube don't ask the registrar to do anything. Contacting the registrar is the last resort not the first step.
Didn't they contacted the owners mom about this? Fucking disgusting practices.