this post was submitted on 29 Jul 2024

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McDonald's to 'rethink' prices after first sales fall since 2020 (www.bbc.com)

submitted 4 months ago by MicroWave to c/news

320 comments fedilink hide all child comments

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[–] [email protected] 16 points 4 months ago (9 children)

As far as I can tell the whole appeal of McDonald's is bland but edible food, quickly, at a low price.

Over the years, they've switched to what appears to be a prepare by order method so it's no longer quick (it used to be on the little racks behind them, all pre-made), and it's no longer cheap (especially if you get delivery and therefore immediately send half your dinner money to a Silicon Valley billionaire). It's not quite Burger King levels of pricing, but it's getting close.

The only thing they've got left is bland but edible, and that's only desirable if you're feeding a bunch of picky children.

There are so many better places to eat, and they don't cost an enormous amount more.

[–] [email protected] 8 points 4 months ago* (last edited 4 months ago) (1 children)

It's definitely a lot slower. I remember working there and at lunchtime they'd be working the grills 24 down - basically double the usual capacity and that stuff was wrapped and put into the racks constantly. They'd try and make burgers to meet demand with a holding time by which the burger should be sold by or thrown into a red bin. Usually it worked fine and waste was minimal but I assume some beancounter thinks that system and red bin waste costs McDonalds more money than it does to waste 5-10 minutes of somebody's lunch break. If people get pissed off by the wait though they might consider going somewhere else - after all, if they're going to wait, why not in a place where something more substantial than a burger is being prepared.

[–] StupidBrotherInLaw 10 points 4 months ago* (last edited 4 months ago) (1 children)

Or even a more substantial burger. I just learned that the standard McDonald's burger patty is 45 grams (that's 1.6 oz or approximately 1 medium celery stalk in freedom units). 45 grams! Only the quarter pounder has the 4 oz (113g for the rest of us or the weight of two large eggs for the Americans) patty.

This is all the pre-cooked weight. If your average patty loses 25% of its weight during cooking, that 45g patty becomes about 34g. WTF.

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[–] [email protected] 15 points 4 months ago

Oh no!

.... Anyway.

[–] [email protected] 14 points 4 months ago (1 children)

I don't get fast food often, but I did go to McDonald's a week or two ago. I learned that they replaced their fountains so that they no longer dispense water, so you can't get a free cup of water anymore. You have to buy a bottle of water or a soda.

I don't intend on ever returning to a McDonald's.

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[–] [email protected] 14 points 4 months ago

$12 🤔 No, $15😀🤭 Me rethinks.

[–] Nuke_the_whales 12 points 4 months ago

I went to an Asian mall in my city the other day. My wife and I got these two huge containers of food+bubble tea and dessert. Came out to $16 for the two of us. A big Mac meal costs about $18 now where I am. Fuck that place, I used to go every week. Now I haven't been in over a year.

[–] [email protected] 12 points 4 months ago (1 children)

the firm would lean on discounts to try to stop the sales decline

So not even price cuts, just temporary discounts. Eff off!

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[–] RedditWanderer 10 points 4 months ago

They were making way too much money to begin with, nevermind growth.

Also McDonald's is just a real estate company, I'm guessing the franchisees are complaining they aren't going to stick around.

[–] [email protected] 10 points 4 months ago (1 children)

Any time I try to get fast food I see what they’re charging for it and remember steak is $10 a pound. Steak and frozen veg with a baked potato for about the same price.

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[–] [email protected] 9 points 4 months ago

Their food sucks. 🤷‍♂️

[–] AnUnusualRelic 9 points 3 months ago (2 children)

They should just quadruple the prices and make it an elite experience,

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[–] bluestribute 9 points 4 months ago (1 children)

As someone who used to be a daily fast food eater, I'm just proud that these greedy fast food chains have forever lost me as a customer. Ethics aside, after not eating at these places for so long, I now get to compare the experience to the local places around me or my own cooking skills. The only way I'd ever go back to one of these fast food joints I used to frequent daily is if they provide a better value than myself or the local restaurants here. And the local quick service places here give you a ton of good food instantly for under $10, which I know McDonalds et al will never reach again.

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[–] NoLifeGaming 8 points 3 months ago

In part due to boycotts btw.

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