I can see where they were going with it, with this:

In 2021, a study that measured the perspiration (via skin conductance levels) of participants in response to reading a frightening story and then viewing fear-inducing images found that participants with aphantasia, but not the general population, experienced a flat-line physiological response during the reading experiment, but found no difference in physiological responses between the groups when participants viewed fear-inducing images. The study concluded the evidence supported the emotional amplification theory of visual imagery.[23]

But calling them simple doesn’t make sense, given that the article opens with the fact that this was initially found to have a higher incidence in the scientific community. Plus, it’s especially fucked up because of this:

In 2021, a study relating aphantasia, synesthesia, and autism was published that found that aphantasics reported more autistic traits than controls, with weaknesses in imagination and social skills.[26][27