There was a really big homestuck cutscene (big as in important and highly anticipated, it was just a regular swf file) and so many people were trying to watch it on the mspa website that it died. So the video was mirrored from site to site with a roaming megaflock of homestuck fans following it and overloading every single one along the way. I never saw a higher number of mainstream sites be crippled simultaneously.
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The original answer is Kim Kardashian.
The phrase was popularized by appearing on the cover of the Winter 2014 issue of Paper magazine.
https://en.wikipedia.org/wiki/Paper_(magazine)#Breaktheinternet
you can see the cover here:
https://www.vanityfair.com/hollywood/2014/11/kim-kardashian-paper-magazine-nude-covers
The Kerch bridge catching on fire again.