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Trickle down economics, as a theory, has been around well over 100 years, and it's never been believed in by everybody. Hell, a presidential candidate gave a speech against the idea in 1896
You're correct about misinformation having been around forever, but access to and ease to create misinformation is greater than ever before thanks to the Internet.
the internet also lets propagandists and propaganda consumers find each other in speed, volume, and frequency, in a way that unprecedented.
and the sad fact that is many many many people spend most of their waking hours consuming internet content these days. at least, anyone under 40. The only people I know who watch TV or read papers are all over 50. Hell, just finding anyone under 40 who reads a magazine or some other long-format type of information is incredibly rare. Why read The Economist when you can just subscribe to their tiktok feed?
People read magazines and newspapers before the Internet and before that it was town criers and word of mouth that spread misinformation. I really sense that misinformation has really not changed…just how it is consumed has.
I think the major difference is now everyone can get their tailor made brand of misinformation based on their own biases.
For example Cambridge Analytica had about 200 personality profiles that they used for targeted disinformation during the 2016 political campaign. So before people spreading misinformation had one or two stories to try and convince everyone. Now they know just about everything about you and can bombard you with misinformation until they find something that sticks.
It was the same in the past though too. Some audiences would be targeted by this newspaper or that one, others radio, some snuck into their favourite TV drama. Nothing new here just a new medium. We can only change ourselves through education as we are susceptible to misinformation and until that changes, we are are the mercy of whatever medium of the day reaches us.
I wonder, how were town criers paid?
Is a good question. I asked ChatGPT and it said “ Town criers were often paid by the local government or the community they served. Their compensation varied depending on the time period and location. In some cases, town criers received a regular salary, while in others, they might be paid per message delivered. Additionally, they sometimes received extra benefits, such as clothing or housing, as part of their compensation. The job of a town crier was considered important for public communication, especially before the widespread availability of printed media, so communities ensured they were reasonably compensated to keep the information flowing.” Seems like a reasonable answer that other sources seem to corroborate.
Probably paid by the wealthy class and I am sure they would stay on message if they wanted to keep their job.
Right, paid by the local government which was probably some kind of aristocracy.
I wonder if individual business owners could pay for messages like ads in the newspaper. “Buy bread at Baker Joe’s!”
Also I wonder if they were literate at times when most people weren’t. So the message could be written down so they don’t forget it. I’d guess if you were literate you’d have more lucrative job opportunities. So that might make this kind of a decent job?