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Ladies and gentlemen,
We have failed. We need to be better consumers, and do something about when businesses pull tricks like this. But we have failed to appropriately respond, and we will be paying a big price for this.
Now, every single subscription business and their mother will be cracking down on password sharing. It'll be seen as guaranteed profit at the expense of our wallets and freedoms, and quickly ingrained into society.
Do what though? We can either unsubscribe, or subscribe. This is not a social service by them, nor is a gun being put to our heads to use Netflix. I really don't mean to defend them, I prefer the high seas myself, but I genuinely feel there's nothing we can or should do except either agree or disagree with them about subscribing to their plans.
My response to being told Netflix would stop my password sharing was to cancel my sub. And now, months later, I'm using someone else's password to keep watching their shows...
This is where the problem lies: We have pathetically little power over the situation. I try to do my best to avoid paying companies that abuse their paying customers and let others know about it.
Collectively, we do. We just never do collectively.
I'm sorry, but you're wrong. We didn't fail. Netflix popularized a business model that most businesses would've cracked down on from the jump (password sharing) and then, once they controlled a sizable market of unique and desired IP, they did a rug pull. Blaming that on consumers is asinine. Everyone knew that the original practice was outside the norm and legally grey. And now your options are breaking the law or finally getting the subscription you probably would've been paying the whole time.
It's part of enshittification. By offering more to a consumer than they're used to from the jump, it builds a positive relationship, and then you undo the practice later to squeeze profit. Shaming the victims in the situation is a weird thing that a lot of people like to do.
True, businesses try to seize all the opportunity for themselves, which is why I think we should do the same. It's why I left Reddit for Lemmy, I didn't want to keep supporting a platform that wasn't respecting me.
Or the third option which is to cancel Netflix even short term. I wasn't password sharing, but when Netflix cracked down, we cancelled. We use the other services. I'm voting with my dollars.