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Honestly, this is a huge mistake on their part. The right's been testing anti-furry messaging, complete with breathless misinformation (litter boxes in the bathrooms, anyone?), and I don't think that it's going well because it never seems to stick around for long. Furryism is popular enough that most working age adults and teens know someone who's a furry or are one themselves, and they, like most folks, are generally nice people who just want to be left in peace. By contrast, I don't think most folks know or know that they know a trans person, so it's easier to sell fearmongering bullshit with regards to them.