this post was submitted on 02 Jul 2023
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I remember the purple ketchup vividly. Such a weird disconnect in my head between the color and the flavor.
What was the flavor like? I’ve never tried any of them.
I mean it tasted like Heinz ketchup, but slightly off. The only way I can explain it is how ketchups from different fast food restaurants all taste slightly different. The problem though was that you’re getting ketchup flavor from purple (or green, blue, orange, teal) goop.
Also Heinz marketed it to kids, but moms are the ones who grocery shop, and they didn’t want to buy their kids more expensive candy-looking ketchup, so the product failed.