If you, like me, live in the EU, Facebook is now entirely clamping down and forcing free users to make their personal data available for monetization.
Attempting to access any Facebook domain and perhaps also other meta products will redirect you to the following prompt with a choice between either accepting the monetization of your user data, or coughing up a region-dependent monthly subscription fee: base (for me ~10€) + an additional fee (~7€) for each additional facebook or instagram account you have.
Now, the hidden third option. At an initial glance, it seems like there is no other option but to click one of the buttons - however, certain links still work, and grant access to important pieces of functionality through your web browser.
If anyone has information to add regarding Facebook or Instagram, please do share it. I've only (begrudgingly) used the former up until now, but I know many others use Instagram and don't feel like giving a single cent (nor their personal info) to Meta.
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https://www.facebook.com/dyi - perhaps most important of all, now is a good time to make a request to download your Facebook data. Don't forget to switch to data for "all time" and "high quality" if you intend to permanently delete your account.
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https://www.facebook.com/your_information - here you can find and manage your information, but crucially also access Facebook messenger.
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The messenger app: Still hasn't prompted me with anything, though I expect that will change in the not too far future.
Currently my plan is to use messenger to inform any important friends that I intend to leave FB, and where they'll be able to reach me in the future.
When the "Subscribe" button is gray and the "Use for free" button is blue, you know something's up 🤔
You think they make 10€ per user in ads? I don't believe that, the ad market is very competitive and banner ads don't pay well.
Maybe, maybe not. But the UX pattern they use clearly indicates that they rather have users continue to use the adds version instead of getting 10 euros per month. And that's certainly not because of the goodness of their heart but because it is better for them as a company. And "better for the company" pretty much always means "making more money".
I don't know, I don't even believe, that they are going to stop using your data, even if you pay. So I don't really know what to think. Also im very happy, that I'm done with meta as a whole.
That pricing (or any pricing) is unsustainable, all it is there for is to give illusion of choice to try and comply with the law. Your data are useless if too many people choose to pay and Facebook dies, on the contrary the more people allows for refined monetization, the stronger Facebook's business becomes (or get back to before GDPR status).
Oh of course they will still use the data of paying costumers. I'm sure that data is more important to them then any add revenue.
Also that is just money for serving you ads, i think the real money is advertisers buying your data.
How do they target you, are you the demographic they want to sell to, when are you active online, what do you look at, what are your interests, what values are important to you, etc.
youtube only makes around 2€ per user per month by the most optimistic estimates, and they serve full tv-like video ads which are also clickable and targeted, and a lot of them. that's literally the final form of advertising and it still doesn't reach a monthly 10€/user, the addressable market is just not that big.
the dark pattern is real though. they're going for your data and they're not doing it for money. make of that what you will (i certainly have ideas and they're not pleasant)
Also those are video ads, that get you waaaay more money, opposed to the banner ads on Facebook (at least some)
They also make a great deal of money using people's user data to match them to pages that pay to promote and have their page shown to more people. It's 14 bucks to have a single post "boosted" for a page otherwise your posts will be held at the bottom of the algorithm.
If you give them access to your info, they can keep using it after you've stopped paying.
I've worked for a successful scaleup that was pouring millions into Google ads every month. I have no idea who clicks ads, but it worked for them.
It's because they make more money from your user data, but it also doesn't cost you money
One thing nobody has mentioned here is that paying users devalue the ads for non-paying users. Paying users are more likely to have desposableincomee, and are more valuable to advertisers. If advertisers know that the only people being shown ads are those without the money to buy their products, they won't be willing to buy the ad space.
That's a really interesting point-- I can see that being the case.