this post was submitted on 12 Nov 2023

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Space

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NASA is breaking a cardinal rule of branding (www.fastcompany.com)

submitted 1 year ago by [email protected] to c/space

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But it works. The space agency uses two different logos to perfect effect.

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[–] dustyData 24 points 1 year ago (1 children)

            
              But space fans just love it so much. The decision to drop it meant, paradoxically, that the logo proliferated and multiplied everywhere else. It was a sort of Streisand effect, instead of dying and slowly disappearing it became a retro symbol. So they brought it back.

[–] [email protected] 7 points 1 year ago

Your comment got formatted as a numbered list! (At least it did on the client I'm using). I think you can fix it by putting a backslash before the period, like 1992\. But space fans..