this post was submitted on 03 Aug 2023
1398 points (99.2% liked)
Technology
59472 readers
4918 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Most car manufacturers charge money for those kind of upgrades. The difference is they specifically build or do not build the features into the car. If Tesla doesn't charge meaningfully more and if they do not turn it into a subscription, I wouldn't knock them for it.
There's a lot to bitch at Tesla about, but being able to decide after the fact that you want a heated steering wheel isn't one of them. FSD being bullshit even if it was free (and it is far from free!), the refusal to allow Android Auto/CarPlay, the intentionally rosy range estimates, the association with Musk... those are what I'd focus on. Unlockable steering wheel heating is not an issue.
No one is bitching about being able to decide that you want a heated steering wheel. You can decide to install it on literally any car brand or model.
People are bitching about the hardware that they have paid for and they own being locked behind by a software paywall. This would cause a riot with practically any other consumer electronics. Imagine if the fingerprint scanner on your smartphone was an extra $50 to unlock? Or quick charge being an extra $75?
That would be the most anti-consumer horseshit we've seen, and that's exactly what Tesla is doing.
Kind of like adding a little chip to the charger cable of a cellphone that identifies the charger as a brand cable and without that chip, the phone won't charge or use the perfectly good cable for data transfer. If that sounds familiar, it's because that's what Apple did/does.
E: fixed autocorrect
It's not even extra to unlock in some cases. They want a monthly subscription. They want you to own nothing. They want you to "license" your car from them and then turn your shit off if you miss a payment.
It's all rent seeking bullshit and I'll ride the terrible public transit instead of buying another car if those are my options the next time I go to buy a car.
Other brands are experimenting with this too. BMW already has features that you have to pay to unlock as well. See https://basic-tutorials.com/news/coding-companies-want-to-unlock-additional-features-from-bmw/ for example.
Or not including a charger, or doing away with useful features like removable batteries or 1/8" Jack's so you have to buy new earbuds... shit
Elon is pulling this shit because it will probably work
Also... what happens if the heater breaks? Are you still charged for fixing it or is that included in the subscription?
Right? If the hardware is in the vehicle, there's no additional cost for them to enable it on all vehicles. If they want to have a way to offer vehicles for cheaper to increase sales, they're not saving any money by doing it the way they are. They're just saving on not having to make multiple models. But if that's the case, just give everyone the damn heated steering wheel if it's installed in the car.
You know what? I am going to just maintain my old economy car until I die. I am out of the system. I don't want a touchscreen or a subscription or vendor locking. I want a machine that takes me from place A to place B when mass transit or my bicycle isn't practical. That's it. You people enjoy your car as a service bullshit model. Don't come crying to me when the batteries light on fire and the brakes require you to upgrade flash.
You did not understand what I wrote if your retort is on the "car as a service" subject.
Guess I didn't. Explain it to me like you would Bitcoin and I will give the attention it so richly deserves.
Bitcoin can fuck off.
The point here is that car companies already charge for these things. The reality is basically two scenarios when ordering a car:
A: You pay $x, and they offer you heating steering wheels for $y. If you do not get them then, you do not get them ever.
B: You pay $x, and you can pay $y at any time to get heated steering wheels.
The business "bet" that (B) represents is that maintaining additional SKUs for each upgrade-feature and splitting off production lines to include or not include various combinations of features 1-2-3-etc. will cost them more money than just including it in every car. Then they can sell it to you on a whim. The actual feature itself does not cost anywhere near $y in either scenario to include, which is an important component of making this possible.
Now, you can say that (B) is a shitty scenario in a vacuum: if they're willing to include it in every car, they should just charge every car what it costs to include plus some minor markup to allow the business to operate. E.g. if it costs $50 to include, they can increase the price of every car $55. And in that vacuum I'd agree. But it isn't in a vacuum. That is not the scenario (B) is competing with. (B) is competing with (A). In (A) you are going to pay $200 or $300 or whatever for that $50-cost feature up front, or you never get it ever. In (B) you pay that $200 or $300 whenever you like.
It operates in a similar world to how Apple charges $200 to go from 8gb of RAM to 16gb of RAM, when that might cost them $10-20 at volume pricing. Or to use a well-liked company, how Valve charges $250 for a ~$10 SSD + ~$5-10 carrying case + ~$5-10 glass coating, on the base Steam Deck vs the fanciest Steam Deck.
This is not a "as a service" model. It's a simple upselling business model. Profits on base models are low so as to have a low sticker price, and then they try to create profit off of upgrades. In this case, the software locked version is preferable to the consumer over the default version because it's something you can unlock at any time, instead of only at purchase. It is not a new business model, nor is it even limited to electronics. The overall business model is shitty, but that applies to every instance of it: (A) and (B), and (B) is not differently shitty.
Service based systems are based on recurring revenue, in this case anything with a subscription. Which I specifically called out as something that would make it shitty and pointed to their subscription based or subscription-incentivizing behavior as shitty.
Subscription model is what the manufacturers are heading for. They see the dollar signs and are chasing after it.
Yep, rents. That's what all of these assholes want. No more ownership. No more selling products. They keep the ownership and you rent the privilege to use their junky piles of shit. I'll sooner walk everywhere than involve myself in such an agreement.
Reject rentier feudalism!
Because BMW moment
It's unbelievable either way, my near base model Elantra has both heated seats and heated steering wheel. And a 60k electric car doesn't?