Interest rates going up means investors are demanding more profit so all the tricks web companies have held off on till now are coming out.

The enshittification of the internet shall continue.

We will fight and we will lose, as depressing as it sounds. The vast majority of people just don’t and won’t care.

I know, right? It’s so weird. In every single instance of some bullshit happening it’s easy to brush it off as incompetence or an attempt at profit maximization, but overall it feels a lot like some kind of targeted disassembly of whatever made the internet great and facilitated open discussions.

Google has already been a worthless pos for years. Impossible to get relevant results, even with operators. You just get ads and irrelevant SEO sites. And adding "reddit" at the end of the query will probably not work so well in the future either, seeing how that site has also gone to shit.

And they have already tried monopolising the entire internet with their amp bullshit.

So this is just in line with their vision of making the whole internet into a pile of burning shit under their total control.

Nothing about this is recent, those who pay attention to the standards process have been screaming for ages about the Google problem. It's just that now between interest rates being what they are and them having a monopoly on the browser market that they're cashing in on their investment.

Recently? This is a long time coming. Users have been accepting all kinds of shit from big players without complaint. Even if they protest it's usually just performative and they keep using the services, sites and software that violates all kinds notions of user and privacy rights. Most people unfortunately are (understandably) not equipped to really even understand the kind of shady shit these companies pull on the daily. The internet is going to shit and its users will gobble it up and ask for more. It has been frustrating watching this happen, but there's really very little that can be done.

and now Google of all companies wants to lock down the whole internet?

Of all the companies, Google always seemed the most likely, both to want to and to be successful. They’ve tried before, sometimes in small ways, sometimes in larger more obvious ways (AMP, the implementation of content filtering in Chrome etc.).

They’re the world’s largest advertising and data harvesting company. It’s their business. Of course they want to lock the internet down to serve their goals of learning as much about you as possible and using that data to shove ads in your face.

Whenever using any Google/Alphabet product you have to ask yourself, “am I ok with this thing I’m about to use being built by the world’s largest advertising company?”. The answer should be “no” more than it is “yes”, particularly for things that have access to lots of your data, like web browsers, phones, home speakers etc.

The tech sector just hit a major correction recently. Wall Street found companies like Google to be overvalued and as such their stocks suffered. This is Google trying to claw back some of that value. See step 3 in the enshittification process. This isn't just Google. It's the entire tech sector.

Luckly we still have free platforms like lemmy, browsers like Firefox, networks like tor or i2p, torrents, monetary system like bitcoin.

We can step out of the world of and we are the ones who have the most intruments to do so.

I haven’t read the replies but there was a very interesting episode by Derek Thomson’s Plain English podcast which I found incredibly interesting.

Derek made the conjecture that we were on a cusp of a big paradigm shift in the Internet.

For the last 20 years, it was essentially about building a consumer basis. So companies like Netflix and Facebook and Amazon did not care about current profits. The point was to just get consumers, drive out the competition, and commandeer the monopoly.

Now and especially post Covid companies like Twitter are realising that this isn’t going to work. The next movement is going to all be about paying models. This is what we’re seeing with Twitter. This is what we’re seeing with OnlyFans or Patreon.

So in light of the above comments, none of this is surprising. The next era will be about paid models of the internet.

I need to find that episode as it was extremely prophetic. It might have potentially been this one https://open.spotify.com/episode/2zRha9y46btKdAfwfHpvQ5?si=_jkP3iX7TXOesHLsoY9Vxw

Because for the first time in 14 years money is no longer free.

Right now the interest rate sits at 5% and it will remain there for the foreseeable future. Investors no longer have the patients to wait for growth because bonds are actually investable now, so all your “get user first find business later” companies began to panic and tries to squeeze everything out of its users.

Hilariously, the only social media company that will come out of this relatively unharmed is probably Facebook, because their unethical practices actually makes money

What do you mean, Google of all companies... It's a company that makes 90% of its money from ads and all of its products are made with the express purpose of enabling them to spy on you or creating technical dependencies so you can't quit their services.

Plus they've already tried to lock the web into proprietary formats (AMP, PWA etc.) and have maneuvered so they have 90% of the browser market and the smartphone market but can't be actioned for it.

Growth reaches a saturation point and now they have to cannibalise every single thing in order to continue growth (in company values). This comes at the expense of product quality for the person using it but that's fine if you have no competition because everything is a monopoly.

The capitalist system is the problem. The system will ALWAYS reach this endpoint for as long as it is a system that demands infinite growth.

Check out "enshittification"

This happens when something, in this case the Internet, is a monopoly or oligopoly.

Their fake advert viewing numbers and YouTube's inability to monetise without ruining itself are forcing them to think of new ways to encrapsulate user's and drain their wallets.

Instead of, you know, providing a service people want and would pay for.

AI happened. The promises, benefits, opportunity for massive financial gain, and the clear and present danger of how transformative it can be have all caused internet-bases companies to throw out the rulebook and lose their collective minds.

A race to the bottom with who can come up with the next dogshit idea on how to ruin the internet and make things actively worse for the people who use it