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The strategy is wildly different. Kamala did reach out by abandoning popular positions and instead focusing on virtue signalling garbage "I own a gun" "look at how tough on crime I am" "Liz Cheney likes me".
Bernie's message is different. It's M4A and worker's rights. He's not putting out different messaging from what he's always pushed for.
You want to say it's because he's a man, but that's not it. AOC and Elizabeth Warren both have similar messages and both are fairly well received.
Kamala's messaging failed because like Hilary it was essentially "Trump is bad, you have to vote for me" and nothing else. She failed to present any sort of plan for the US. I mean, FFS, she spent part of the campaign doing "me too" to Trump policies like no tax on tips.