Canada

People are remarkably naive, especially those in decision making positions.

Remember how, during lockdowns and the slow return to normality that followed, many large online businesses made decisions that indicated they believed that consumer behaviour during lockdown would continue after lockdown? Even as all the businesses -- *including those behaving thisbway -- started forcing people back into the office?

The people behind those decisions really believed things would stay as they were. I've spoken to many more of them than I ever expected to, and they all said the same thing: We thought this was the new normal, and so did everyone else in the industry.

People are wantonly and willfully naive when their choice is between believing someing will be good, or believing something will be bad. It's kind of shocking, particularly in the face of having already gone through the thing before.