this post was submitted on 03 Jan 2025
708 points (98.8% liked)

Technology

60281 readers
3318 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 2 years ago
MODERATORS
L3s
[email protected]
[email protected]
L4s
enu
708
Meta’s AI Profiles Are Already Polluting Instagram and Facebook With Slop (gizmodo.com)
submitted 3 days ago by [email protected] to c/technology
143 comments fedilink hide all child comments
 

Soon people discovered that Meta’s ghoulish posters had been among us for months, even years. There’s Liv, a “Proud black queer momma of 2 & truth-teller,” according to its Instagram profile. Add to that Brian, “everybody’s grandpa;” Jade, “your girl for all things hip-hop;” and Carter, a “relationship coach.” I’m sure there are more yet to be discovered.

All four of these posters have pages on both Facebook and Instagram with mirrored content and all four have post histories that go back to September 26, 2023. The accounts have the blue verified check marks and a label indicating that they’re an AI “managed by Meta.” Users can block them on Facebook, but not on Instagram. Users can also message them across all of Meta’s platforms, including WhatsApp.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 29 points 3 days ago (4 children)

how are advertisers ok with this?

[–] [email protected] 1 points 1 day ago* (last edited 1 day ago)

Why wouldn't they be? IG gets billions of eyeballs every month to put their camouflage ads in front of. They don't care about much else.

[–] RememberTheApollo_ 35 points 3 days ago (3 children)

Does it make them money?

If yes, then they’re ok with pretty much anything.

[–] [email protected] 17 points 2 days ago* (last edited 2 days ago) (2 children)

Does it make them money? Or is this a bubble?

[–] RememberTheApollo_ 6 points 2 days ago (1 children)

No idea. If they want to waste their money on it it’s not my problem. I don’t participate in any social media that uses them.

[–] Wispy2891 3 points 2 days ago

I already saw dishonest advertisers making fake ai profiles to promote their shit

On the short term it works.

On the long term, who's going to check Facebook if it's all ads and slop?

[–] grue 6 points 2 days ago (1 children)

You say that, but then why do things like Tumblr and Reddit keep trying to ban the sex to appease advertisers?

[–] RememberTheApollo_ 7 points 2 days ago

That’s apples and oranges. They don’t want users with fetishes and gore. They can’t control those narratives. Some bot that they can control? That’s fine.

[–] [email protected] 3 points 2 days ago (1 children)

How does it make them money?

[–] RememberTheApollo_ 12 points 2 days ago

If an AI mentions their product, either by chance or deliberately, it can drive engagement and sales. These AI aren’t here just to be generic personalities or space fillers, they’re here to drive engagement and make money.

[–] [email protected] 12 points 3 days ago

They're the ones buying it.

[–] [email protected] 7 points 3 days ago

Good question. I imagine it's too niche to make much difference right now, but I can see this eventually being a reprise of the display ad industry shooting itself in the foot by doing nothing about click fraud.