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Does anyone else notice the infuriating trend of people renaming youtube videos and swapping thumbnails? (lemm.ee)

submitted 4 months ago by [email protected] to c/[email protected]

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It's getting ridiculous. There's one youtuber that swapped the thumbnail 4 times this week just to make people look at it again and think it was a different video. The worst part is that it sort of works, I keep looking at it then remembering I saw something very similar from the same channel name yesterday.

I hate this so damn much.

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[–] Kushan 4 points 4 months ago

It's called A/B testing and it's incredibly common, not just on YouTube, not just on the web, but literally everywhere.

Companies will release two slightly different versions of a product in two different regions and measure which sells better before rolling out further. Or they'll trial a change in a few areas before deciding if they want to make the change permanently.