Lemmy.World

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The original was posted on /r/modcoord by /u/BeefJerkyXOXO on 2023-06-14 15:24:38+00:00.

Original Title: "Campaigns have notched slightly lower impression delivery and, consequently, slightly higher CPMs, over the blackout days, ". This is huge! This shows that advertisers are already concerned about long-term reductions in ad traffic from subs going dark indefinitely!

cross-posted from: https://lemmy.world/post/128502

If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.