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There are rumors that Twitter is having a dispute with its cloud providers, that is why they need to limit bandwidth.
At the risk of sounding tin-foily...
Twitter's financials for server costs have never made sense - the amount of money required to serve the sheer volume of engagement can't possibly have been resolved by ads that Elon is somehow refusing to keep tapping into.
I'd wager that some other interested party engaged in some type of private-public partnership was floating costs for (let's call it "privileged") access to the backend of Twitter -- granting a bottomless pit of funding to keep the platform running no matter the cost.
Once Twitter left the hands of someone deemed trustworthy, that life support doesn't stick around -- leaving Twitter facing complete insolvency by October of this year unless Musk literally does whatever he can to reduce engagement to save on costs.
Twitter loses more money when it has more engagement. If you have 100k users and add a new one, every interaction that additional user makes with tweets viewed by those 100k existing users requires 100k updates pushed to those 100k users' pages. Every like sends an update of +1 like on the tweet to every one of the 100k users. It becomes significantly more expensive per user engagement.
The ads being seen by additional users don't cover that constantly-compounding cost to keep engagements up to date across the platform. Musk isn't being honest about the reasoning (web scraping issues my ass) and is scrambling to buy desperately-needed to keep the platform up past October.
I think this goes to show just how impossible a business model like Twitter's was from the jump and shines a light on the absurdity of it being self-sustaining without a massive source of reliable external funding.
Edit: fixed typo
The past 15 years of growth in anything technology adjacent has been fueled by one thing: Extremely cheap debt. Interest rates have at been rock bottom since the 2008 crisis, and they've only started to tick up recently. That means the ability to fund infinite growth for basically nothing, so tech companies have relied heavily on debt financing.
Now though, that's no longer viable. Silicon Valley Bank was very heavily involved with all these tech companies, and it went insolvent in March largely because of rising interest rates. They held a lot of long term bonds at low interest rates. In normal conditions, rising interest rates mean lower bond prices and unrealized losses, but not a major problem because they can just hold them to maturity and never realize the loss. Bank runs forced SVB to sell the bonds for huge losses though, turning unrealized losses into realized losses, and a non-issue into a major problem.
Now that cheap debt is gone, these tech companies are desperately scrambling to attain profitability. It hasn't been discussed much, but this is a big reason for the changes at both Twitter and Reddit.
Hopefully this leads to Twitter not being the public square of the internet anymore at least mainstream wise. The man is doing everything to make the site worse.
And twitter blue dumbasses eat it up. Legit one of them said “he created a problem, and now he’s created a solution”. No, he didn’t say that as a criticism. He was telling people to buy twitter blue.
All official local, national, global government and information/news services should immediately set up Mastodon/Lemmy instances, or at least accounts on established federated instances. It's the only way to insure stability. Musk and his Saudi/RW anti-democratic partners acquired twitter to kill it.
Well it worked for me, deactivated today. First RIF now twitter, what a day.
Lemmy, KBin and Mastodon fullfil all the needs for online news outside of dedicated news sites for me by now, Twitter is something I haven't used directly for months now.
I always held out hope that Musk was going to be the one to destroy Twitter. I’m still hoping that’s his ultimate goal.
To buy Twitter just to destroy that cesspool and Musk will always be the hero we needed
Twitter is like The Producers in that the owner seems like he's trying to destroy and also they've introduced nazis.
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He'll probably get some total write-off when it fails and get $44B returned to him (from the tax payers, of course)
He fired the worlds biggest experts on the technology at Twitter and thought he could do it better with a skeleton staff. Now the dead body rots. The skeleton is there. It smells musky, and the site has died.
My pet theory...... Though I don't believe it.
Musk and u/spez are playing 4-dimensional chess. The end goal is to increase freedom and user choice. By slowly destroying their respective platforms, people are driven to the fediverse, the idea of centralised platforms is tainted, power is shifted back to the user and long term everyone is better off.
It is a nice thought experiment.....
I admire the pettiness to buy the platform that is bullying you then running it into the ground lmao