If the only choice is Bud Light, I will just have water. Bud Light and Coors Light are just the worst beers I can imagine. Not even worth considering. I'd just as soon be 100% sober then drink one.
this post was submitted on 31 Oct 2023
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I doubt it has anything to do with the taste...
Yeah, this is one of those cases of not knowing your own market. While what they did was laudable in a general sense, they should have also realized their core demographic is heavily conservative and that such a move was highly likely to hurt them far more than it would benefit them.
Bud in general and Bud Light in particular is just the worst kind of swill. It's only redeeming quality is being cheap.
I think they just didn't appreciate our current media environment well enough. They thought they could try to expand sales to new customers with a TikTok ad campaign that their core consumers would never see. What they didn't plan for was the fact that right-wing "news" has become pure Christian nationalist grievance propaganda that scours social media for anything they can use to outrage their audience; they didn't expect that their little TikTok ad campaign would become the biggest story in the right-wing outrage ecosystem for weeks.
What they didn't plan for was the fact that right-wing "news" has become pure Christian nationalist grievance propaganda
If they didn't expect that their head has been in the same for eons. I think this is the leadership of the company making decisions based on their environment and what investors wanted. They knew it would piss off the right. They assumed the right was irrelevant.
Which might be true in like 40 years, but for now the kids they're appealing to aren't drinking beer. Hell. The way trends are going they never will. Alcohol to my knowledge isn't nearly as popular as it was, and people see it for what it is among the younger generations.
No amount of rainbows and trans influencers will convince people to start drinking poison. But your average idiot with no sense of the consequences of their actions?
Guess who they tend to vote for.
If you look there’s plenty of cheap beers that taste at least a little better. When I was in college in the 00s I’d drink Lion’s Head for like $10 a case.
Plus they had little puzzles under the caps so it’s got more value.
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Americans realising it came out the tap the whole time
Is that the reason, or is it because it's flavourless pisswater?
I'm not against Dylan Mulvaney or any other trans person, but what did Bud Light expect? Did they think that appealing to the lgbt community and its supporters would garner more sales? The fact of the matter is their beer is trash and the only people that seem to still drink it are people that clearly are either neutral on or actively against trans rights. This is a textbook case of not knowing your demographic.
They should've known that americans aren't ready to accept human rights
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