Interesting. So no none of the old titles will return under Mayfair, only new titles?
this post was submitted on 22 Jun 2023
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Correct, Asmode owns everything else and just chose not to use the trademark so it was up for grabs.
This looks incredibly shady.
Right? I company which feels the need to pull this move is instantly sus.
I am surprised that Asmodee did not object to the trademark. There is significant historical good will in the Mayfair games branding and there is definitely going to be confusion where customers will think that games released by the new "Mayfair" are coming from the historical one. I suppose if they put out a total clunker, it is their own branding that they are hurting, but some hobbyists still remember Mayfair being bought out and may complain to Asmodee about a bad Mayfair game.
The problem is that Asmodee abandoned the trademark so they could object but they would have no standing to defend it. Like you say though, it's kind of absurd that they did abandon it.
I am surprised that it is totally abandoned. They don't have the logo on a website somewhere or excess copies of old games in some warehouse?
Thanks for the heads up. It was a trusted brand name.