It’s very simple, really. The meteoric rise of the gaming industry is unparalleled in entertainment so of course it quickly attracted an entourage of greedy finance people with dollar bills in their eyes who wouldn‘t even think of touching a controller or even watch a game trailer. They‘re in it for the money and think in numbers and spreadsheets. That‘s the root of many problems plaguing AAA studios today.
You would think a game journalist would at least have heard of Luna though. Even when it was dead on arrival.