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Reddit plans to lock some content behind a paywall this year, CEO says | Reddit executives also discussed how they might introduce more ads into the social media platform (arstechnica.com)

submitted 4 days ago by ForgottenFlux to c/technology

258 comments fedilink hide all child comments

Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

(page 3) 50 comments

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[–] RufusFirefly 9 points 4 days ago

Lemmy can expect some inbound traffic

[–] hesusingthespiritbomb 3 points 3 days ago

I feel like this is gonna be a cash cow for reddit, just not in a way spez can just openly talk about.

A huge portion of reddit is OnlyFans promos. Reddit is making zero off of all this, because traditional advertising doesn't want to associate themselves with porn. A bunch of these "paid subreddits" will basically be a reddit's attempt to compete with OnlyFans.

I honestly think it'll work. There's a lot of money in porn.n

[–] Kalkarino 5 points 3 days ago

It’s crazy how everything slowly turns into shit in the end

[–] db2 12 points 4 days ago (3 children)

If small dick energy had a face it would be Steve Huffman's.

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[–] TomMasz 11 points 4 days ago (3 children)

Enshittification intensifies.

spez is slow walking Reddit to the graveyard.

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[–] [email protected] 9 points 4 days ago

How is this new? Reddit gold gave you access to the subreddit that only gold members could access. It didn't have anything good in it as everyone would rather have a larger reach.

If he intends to convert an existing sub to it, he will quickly find how much people are happy to more to a new sub.

[–] [email protected] 2 points 3 days ago

There's nothing on Reddit anymore. It's really unfortunate but I don't see how this is going to help them regain any consistent user base.

[–] sol6_vi 2 points 3 days ago

Glad I was finally early to something for once. It's been nice reading the reddit news from Lemmy for the last year or so.

[–] Jackhammer_Joe 9 points 4 days ago

Get fuuuuuuucked, Reddit

[–] [email protected] 6 points 4 days ago

Second influx to the Fediverse?

[–] [email protected] 4 points 3 days ago

It does seem like a lot of ads for "3% of inventory". I can't ever see a reason to pay for a subreddit.