this post was submitted on 14 Feb 2025
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Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

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[–] mrhenry77 7 points 12 hours ago

great, hopefully more people leave the sinking ship

[–] Brown_dude69 42 points 17 hours ago (5 children)

Just came to lemmy again after learning this shit!! mass exodus coming soon

[–] Grassgrowz 4 points 13 hours ago

same here lol. If they paywall subreddits ive been visiting for the past FOURTEEN years, i will lose my shit. by throwing it at the reddit headquarters.

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[–] [email protected] 120 points 20 hours ago* (last edited 10 hours ago) (13 children)

Hi, I think I’m doing this right. Just joined Lemmy lol because of this. Can people see my comment?

[–] [email protected] 6 points 11 hours ago
[–] [email protected] 5 points 12 hours ago
[–] Grassgrowz 5 points 13 hours ago

yes we can :) welcome!

[–] dantheclamman 28 points 19 hours ago

Yes! Welcome to the fediverse

[–] atx_aquarian 22 points 19 hours ago
[–] Regrettable_incident 11 points 17 hours ago
[–] Sho 14 points 18 hours ago
[–] [email protected] 9 points 17 hours ago

Happy cake 🎂 day!

[–] [email protected] 17 points 19 hours ago
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[–] shortrounddev 34 points 17 hours ago (1 children)
[–] StupidBrotherInLaw 32 points 17 hours ago

We all float down here 💩💩💩

[–] [email protected] 30 points 18 hours ago

watch them lock old reddit behind a paywall just because it's the best part about reddit

[–] [email protected] 31 points 18 hours ago (1 children)

Can't wait to see the mental gymnastics subreddit moderators will perform to defend this!

[–] schema 24 points 17 hours ago* (last edited 17 hours ago) (5 children)

It was wild how spineless most of them were when the API stuff happened, and it showed how attached they are to their little bubble of power.

And some of them acted even more pathetic with virtue signaling.

Like the r/de mods allowed memes for a full week in "protest". Such rebels... they sure showed spez with that one...

[–] [email protected] 8 points 17 hours ago

Yeah it really was pathetic.

Like they took a stand while it was cool, but then capitulated rather than face removal.

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[–] [email protected] 79 points 22 hours ago (12 children)

I just left, deleted my account of 15ish years tonight, no regrets. Happy to be here.

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[–] five82 35 points 20 hours ago (3 children)

I haven't had an account since the Apollo purge but fuck Spez.

[–] T00l_shed 25 points 19 hours ago (2 children)

The api shit they pulled is why i left and never went back

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[–] Kyle_The_G 376 points 1 day ago (16 children)

I'm glad I jumped ship back during the ban on 3rd party apps. That was it for me.

[–] [email protected] 2 points 9 hours ago (1 children)

Tbh, I didn't care about the 3rd party apps.

I just didn't like the silencing of opposition.

If they are willing to do mass censorship for benign things like a 3rd party apps protest, what's to say they wont booklick governments/corportions and censor info of horrible things that a government/corporation is doing.

It's the censorship that I was more afraid of. Besides, I always wanted a decentalized platform, but none of it had any users until June 12, 2023.

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[–] Strider 2 points 10 hours ago

Me too.

Man people really like taking a beating.

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[–] [email protected] 20 points 19 hours ago (2 children)

So, what's the stage after "enshitification"? "Enspezed?"

[–] Grassgrowz 4 points 13 hours ago

entshitification 2: electric boogaloo

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[–] njordomir 23 points 20 hours ago (4 children)

Is there anywhere I can find a complete scrape of Reddit threads and comments from before the 3rd party app apocalypse? There was a lot of useful info shared on there, but I don't want anything to do with what that site has become. I'm happy just to CTRL+F a big dataset. It'll probably still work better than either Reddit or Google does nowadays. Without media I imagine I could fit it somewhere.

Also, Spez is a greedy little pig boy.

[–] Bonskreeskreeskree 2 points 9 hours ago

We really need efforts made to bulk upload historical posts of value to lemmy. If done right, we could significantly expand the amount of subs and content, even if they are ghost towns initially with just the old posts from reddit. Build it and they will migrate.

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[–] [email protected] 18 points 19 hours ago (4 children)

As much as we'd like to joke about the sudden influx of new Lemmy users that will result from this lets all be real, it will be a few new users. Most Reddit users will accept whatever is thrown at them from that company while crying about it on Reddit. I don't know what the phenomena is but it seems that most people would rather stay on the bad platform than try something new and slightly different. I'm cool with that, I like niche platforms.

[–] [email protected] 2 points 9 hours ago* (last edited 9 hours ago)

Its a toxic relationship, I literally could not leave, became aware of lemmy maybe two months before I left and always had the intention to make an account but put it off til I was perm banned, looking at my notifications I was getting less replies than ever. And if ppl replied it was to actively not be helpful or tell me to do anything other than answer my question.

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