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Reddit plans to lock some content behind a paywall this year, CEO says | Reddit executives also discussed how they might introduce more ads into the social media platform (arstechnica.com)
submitted 1 day ago by ForgottenFlux to c/technology
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Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

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[–] werefreeatlast 0 points 9 hours ago

Kholer, American standard, and other toilet manufacturers are scrambling to match Toto's ad popularity in "the go" ad business.

If you've changed your extractor fan recently, you might have come out of the restroom humming something new or maybe something familiar like the McDonalds jingle. But such feats of advertising have never been part of the true #2!. Things like bidet splash modulation... Lara papa pa!!! Right in the butt! Or flush ads! A display banner integrated on to the flush tank, and if you open the lid you'll get ads around the bowl and in the back of the lid.

Clorox is coming up with a brad new cleaning chemical family. If you forget to clean you'll be presented with scum in the shape of the clorox logo and the proper code and link to Amazon.

Oh yes please! Enshittify the one and only sanctuary we believed we had!