this post was submitted on 27 Nov 2024
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Macquarie Dictionary, Australia's national dictionary, has recognized the importance of the term enshittification in today's tech by crowning it the word of the year – it also won the people's vote.

Enshittification is defined as the gradual deterioration of a service or product brought about by a reduction in the quality of service provided, especially of an online platform, and as a consequence of profit-seeking.

It's a helpful term for describing many of today's tech products, from Google search being a slush of ads, link farms, forum posts, and useless AI content, to social media platforms becoming a hate-filled nightmare. Don't forget those products that move from being one-off purchases to subscriptions before their quality starts becoming diluted, or once-great video game franchises that become little more than a way for publishers to push more microtransactions and season passes onto people. Companies are putting yearly increases in profits and share prices above absolutely everything else, including making sure the products they offer aren't, well, shit.

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[–] [email protected] 52 points 3 days ago (3 children)

Glad to hear it. I’ve been using it here and there in daily conversation and so far no one knew about it and I had to explain it everytime.

I find it to be a pretty useful term given daily life.

[–] [email protected] 15 points 3 days ago (1 children)

textbook definition of a meme but ask any normie what a meme is and you'll likely get some variation on an image macro.

this is how the game of telephone begins. I'm excited to see what they do to this one in a few years.

[–] [email protected] 6 points 3 days ago

It'll be (kinda already is) a synonym of "get worse".

[–] BassTurd 9 points 3 days ago

I kind of like explaining it to newcomers. Feels good to enlighten the masses. It's the basically "lucky 10000" xkcd.

[–] [email protected] 2 points 3 days ago

I don't even have to explain it to the uninitiated, everybody already know what it means even without hearing it before.

Normies aint stupid, they see same shit. Propaganda just keeps them busy not thinking too much about it because once they do, they might change their consumption patterns.

Sweet baby jesus... we got to punish these corpos folks

[–] [email protected] 25 points 3 days ago* (last edited 3 days ago) (1 children)

>sees website complaining about ads
>disable ad blocker to test

[–] Dupree878 5 points 3 days ago
[–] [email protected] 40 points 3 days ago (4 children)

How long before some big tech corpo appropriates it and advertises one of their products as "not enshittified" or whatever

[–] [email protected] 26 points 3 days ago (1 children)

Here at bingus & bongus Co we use an anti-shitification model that ensures our clients that our products will stay the same or get better at all time.

[–] pdxfed 18 points 3 days ago (1 children)

"Our nascent AI technology..."

"..Monthly fee to ensure no enshittification..."

"...our mobile app does require GPS permissions to maximize..."

[–] [email protected] 7 points 3 days ago
[–] [email protected] 10 points 3 days ago (1 children)

Dominos said that they're not doing shrinkflation and instead are 'growflating'
Then LITERALLY the next week they raised their prices for sauces

[–] [email protected] 4 points 3 days ago* (last edited 3 days ago) (1 children)

growflating

Still inflation... (Also not sure what "growflating" would even mean)

[–] [email protected] 4 points 2 days ago* (last edited 2 days ago)

Increasing size and price?

I'm fine with things naturally getting more expensive with time, it's not okay to make things smaller/crappier to to hit a price target. Keep sizes the same and just inflate prices a little every year, it'll be fine...

[–] [email protected] 9 points 3 days ago (1 children)
[–] actually 10 points 3 days ago

Or one can be proud: enshittified since 1986

[–] BassTurd 6 points 3 days ago

If it's true and catches on, more power to them. I don't believe anyone advertising that is being truthful and I definitely don't think it will catch on.

[–] [email protected] 32 points 3 days ago

Although by a different organization in a different continent, enshittification was also selected as word of the year for 2023 by the American Dialect Society.

[–] [email protected] 14 points 3 days ago (2 children)

Wasn’t this the word of last year?

[–] [email protected] 21 points 3 days ago

Seems like it would be the word of the first quarter of the 21st century.

[–] Zorque 10 points 3 days ago

Different dictionary's word of the year, I think.

[–] AbouBenAdhem 12 points 3 days ago* (last edited 3 days ago) (3 children)

Enshittification is defined as the gradual deterioration of a service or product brought about by a reduction in the quality of service provided, especially of an online platform, and as a consequence of profit-seeking.

I think that’s overly broad in comparison to Doctorow’s original meaning (which they also cite in the article). The critical element missing from their definition is that the enshittified product/service never had a viable business model to begin with: it uses the hype cycle to sell users and investors on an unsustainable mirage before inevitably collapsing.

[–] [email protected] 14 points 3 days ago

That is absolutely not a critical part. One of the primary examples doctorow uses is an online marketplace like Amazon. The missing part is the specific steps the business takes of first trapping consumers, then sellers, and finally raking in that cash.

[–] [email protected] 7 points 3 days ago* (last edited 3 days ago)

You are right, but I would go one step further: enshittification is specifically a subsidized (artificial, unsustainable) capture of a free market by a middle man, followed by a squeezing of both buyers and sellers in that market using bought leverage.

It's just another variety of antitrust that happens to be legal because society has not yet outlawed that behaviour.

[–] [email protected] 2 points 3 days ago* (last edited 3 days ago)

There's plenty of products with viable business models that have undergone enshittification in recent years...

[–] [email protected] 4 points 2 days ago
[–] [email protected] 6 points 3 days ago* (last edited 3 days ago)

Enshittification does help to explain the other reason things start to suck when it has nothing to do with Eternal September. But with modern social media, it really is a near even split of both. Enshittified for profit by the corporations that run them, stuck in Eternal September by the growing number of users that strip such a place of its identity until it's watered-down for the masses to get even more users.

[–] DavidGA 2 points 3 days ago (2 children)
[–] apocalypticat 8 points 3 days ago* (last edited 3 days ago) (1 children)

Yup, that's indeed what it says with the third word.

[–] [email protected] 1 points 3 days ago (1 children)
[–] apocalypticat 3 points 3 days ago

Lol read past the title, smart ass:

Macquarie Dictionary, Australia's national dictionary, has recognized the importance of the term enshittification in today's tech by crowning it the word of the year – it also won the people's vote.

[–] [email protected] 7 points 3 days ago

... and therefore the world

[–] gofsckyourself -2 points 3 days ago (1 children)