I think it would be more accurate to say that the people driving this hatred no longer care about being socially acceptable.
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it is no longer socially unacceptable
It still is socially unacceptable in actual society.
The problem is they've found a micro-community who also embraces similar (and often worse) anti-social ideas and behaviors, and has convinced these losers that their dumb ideas are reasonable.
Maybe in university educated society. Any blue collar work place, lots of men's sports teams, etc. has these problems in my experience. When I shifted careers in my 30s from the office to a construction site I was blown away by how right wing everyone was while working for a union.
What's happening is social media.
You have a bigot, what do you do about it?
Sure you can punch the bigot. Violence begets violence; might fix the problem or make it worse.
So what do you? Confront them. Then if they don't change their ways, you shun them. Generally people don't like being excluded, so slowly but surely the bigots would reform and some would die alone with their hatred.
Now? They have online platforms where they find each other through algorithms that encourages those behaviors because it makes them money.
You want to reduce the hatred on society? Police properly the big social medias.
This is absolutely true: social media has allowed these groups to network, and the same algorithm that knows to feed me pictures of cute dogs to keep me on the platform also knows it helps to feed Nazi-adjacent rage-bait to keep vulnerable people engaged.
A huge, huge thing we could do is force social media companies to change to a simple, chronological algorithm, instead of one that's predicated on feeding users rage-bait.
People aren't willing enough to speak out. We have a culture of apathy.