Spoiler: Apple.
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Maybe in the US. I think there is more to it than this.
I was about to write a comment saying that I agree with you, but then I decided to fact check myself.
Turns out, my intuition was wrong. Apple really has a larger market share than Samsung.
And their cameras got worse. The shutter lag on my S22+ was ridiculous. I missed so many good moments with my kids because it either failed to take the picture on time or the picture it did take was a blurry mess. After using Samsung for several generations, I traded for an iPhone 15 Pro. The camera alone was worth the switch. It turns out if you spend years copying Apple then people would rather just buy the real thing once you’ve removed all the features that made you unique.
while not on the same scale, its kinda like the story of the enthusiast trap.
Care to share?
https://m.youtube.com/watch?v=FJgTKx-rg18
the enthusiast trap is the idea that some companies target enthusiasts with a product, because it has a feature or price that people look for, but its impossible to get bigger or grow because its a niche, so they then turn to the mainstream audience to try to make a profit. this is where most startups falter, as they fail to get mainstream support, and lose the enthusiast that liked them for something specific.
Here is an alternative Piped link(s):
https://m.piped.video/watch?v=FJgTKx-rg18
Piped is a privacy-respecting open-source alternative frontend to YouTube.
I'm open-source; check me out at GitHub.
TL;DR - A combination of more competition from China in Android smartphones, and an increase in Apple sales, caused Apple to overtake Samsung.
IDC's group vice president Ryan Reith believes Huawei's strong comeback in China and Honor, OnePlus, and Google launching "very competitive devices in the lower price range of the high end" segment played a key role in Samsung's shipment decline.
Samsung was not the only major Android manufacturer to register a decline in its yearly smartphone shipments. Xiaomi and Oppo occupied the third and fourth slots and saw their yearly shipments decline by 4.7% and 9.9%, respectively.
Makes sense. The Android ecosystem is pretty diverse these days. A lot of companies are making quality phones so it's spread out more.
world's largest vendor of smartphones; largest manufacturer would technically be foxconn, wouldn't it?
Nobody knows who actually makes the products, just what name is on it. Better to throw Samsung in the article for the clicks.
It would have been Huawei occupying this spot a few years ago already but after Trump blocked Google from giving them access to Gapps and selling in the US, they lost massive market share.
But they were well on track to overtake everyone. And they are actually on the rise again, even without Gapps so let's see what happens next
I'm sure there'll only be people who read the headlines, so here's what's going on:
Overall shipments decreased by 40 million, but there were two companies who made gains within the top 5: Apple, who shipped 8 million units more, and Transsion, who shipped 22 million units more. Samsung dropped 40 million units, similar to the overall shipments. Looks like Transsion made the most of it during this dip, taking away marketshare from other Android phone makers.