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What reason could Zuckerberg and Meta possibly have for wanting to create a federated social media site?
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this post was submitted on 06 Jul 2023
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Federation is the future of social media.
I know it, you know it, the original Twitter team knows it, and Meta knows it too.
Over time I think this will become increasingly clear to everyone, and as a new social network pops up every couple of months and social media becomes more fragmented, it will only become more important that people are able to communicate with each other across networks. Even the average normie out there who hasn't joined the Fediverse yet because they think it's "too complicated" or "don't want to join something with servers", is starting to look at services like BlueSky, Threads and Tumblr (which have all made some level of commitment to federation) and slowly beginning to understand the value of being able to follow people on completely different networks. And the more social networks that exist, the more valuable federation becomes.
I guess what I'm getting at is that Meta and BlueSky know that social media fragmentation and federation are not only on the horizon, but here today. Meta, Twitter and TikTok would be perfectly happy to have things continue as is, with them being the center of the centralized social media universe. But the biggest collective fear of every big tech company is sleeping on paradigm shifts caused by new, disruptive technology (like ActivityPub), and thus being dethroned by some new players.
I'd argue that the fact that Meta, one of the biggest and most powerful tech companies in the world, is now planning on adopting ActivityPub is a sign that the Fediverse is winning.
It's kind of like the old days when we had AOL amd MSN, and initially the people didn't realize that they were in containers and then they got a browser and the whole internet was sitting out there.