this post was submitted on 29 Feb 2024
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Guess the 0.11 kilo burger didn't have the same ring to it.
Kiloburger does kinda have a nice ring to it.
I suppose they didn’t want to bind it yet again to a unit and go with a name they could use in many countries. 113g burger would’ve probably worked. But increasing it to 125g or 1/8 kg would probably been better.
In Germany McD at first literally translated its quarter pounder as Viertelpfunder, but then switched to Hamburger Royal. They might have realized that that was actually 125g and not the intended 113g. Pound isn’t a context-free or precise unit.
Wow, must have been really far back. I remember it was the Royale there in the 80s.
I got that from wikipedia and it says they changed it in the 80s.