Economics

478 readers

73 users here now

founded 2 years ago

Burger chain Wendy's looking to test surge pricing at restaurants as early as next year (apnews.com)

submitted 10 months ago by MicroWave to c/economics

10 comments fedilink hide all child comments

Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers.

During a conference call earlier this month, Wendy’s CEO Kirk Tanner said that the Dublin, Ohio-based burger chain will start testing dynamic pricing, also known as surge pricing, as early as next year.

you are viewing a single comment's thread
view the rest of the comments

[–] Chocrates 9 points 10 months ago (2 children)

I wonder what it says about me that it never crossed my mind that they would lower prices, only that they would increase it when there is more demand

[–] MrJameGumb 11 points 10 months ago

It says that you've been paying attention lol

[–] [email protected] 3 points 10 months ago (1 children)

You're right, but not before they give people a honeymoon phase.

[–] Chocrates 2 points 10 months ago

Welp fast food is garbage and poison so maybe this will be the excuse to clean up my diet.