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Burger chain Wendy's looking to test surge pricing at restaurants as early as next year (apnews.com)

submitted 10 months ago by MicroWave to c/economics

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Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers.

During a conference call earlier this month, Wendy’s CEO Kirk Tanner said that the Dublin, Ohio-based burger chain will start testing dynamic pricing, also known as surge pricing, as early as next year.

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[–] MrJameGumb 13 points 10 months ago (1 children)

I'm assuming by "dynamic pricing" they mean the regular full price menu when it's slow, and more expensive at lunchtime and rush hour when no one has time to complain about it...

[–] Chocrates 9 points 10 months ago (2 children)

I wonder what it says about me that it never crossed my mind that they would lower prices, only that they would increase it when there is more demand

[–] MrJameGumb 11 points 10 months ago

It says that you've been paying attention lol

[–] [email protected] 3 points 10 months ago (1 children)

You're right, but not before they give people a honeymoon phase.

[–] Chocrates 2 points 10 months ago

Welp fast food is garbage and poison so maybe this will be the excuse to clean up my diet.