this post was submitted on 14 Feb 2024
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[–] [email protected] 30 points 9 months ago* (last edited 9 months ago) (3 children)

Skin whitening is not unlike tanning in the west, an indication of status/wealth. In India lighter skin shows you don't need to work outside. In the west tan skin shows you can take vacations.

And in both cases people fake it with creams and tanning salons. And it becomes so entrenched people don't realize why they are actually doing it. Just like makeup and clothing choices.

Yes, there are problematic racial undertones...and in general is definitely fucked up...but I think it's more complicated than just a race thing. I mean, people in the West are literally exposing themselves to cancer causing UV to fake the look of having recently taken a trip to Hawaii or whatever, which is also kinda fucked up.

[–] TankovayaDiviziya 3 points 9 months ago (1 children)

Pretty sure lighter complexion in non-white countries is status symbol in the same way tanning is among white Westerners. You don't need to work outside means you are affluent enough not to do so. Getting tanned means you are also affluent enough to go on holidays abroad to somewhere exotic.

Before the European colonisation in non-white majority countries, light skin has always been seen as status symbol. The racial aspect came later upon Western colonialism.

[–] [email protected] 3 points 9 months ago

Yes, that's exactly what I said.

[–] Leviathan 2 points 9 months ago

In the west tan skin shows you can take vacations.

What? I see a dude with a tan in the middle of winter and I automatically think "he spends way to much time in tanning booths" and "that's a lot of skin damage". I never once thought "that guy can afford vacations". If that's the effect they're going for they need better PR.