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Microsoft is reportedly considering bringing Gears of War to PlayStation
(www.videogameschronicle.com)
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Like you said, if gamepass isn't profitable, why do they keep it? What are the advantages?
because their 10 year goal is to replace traditional gaming stores with subscription services, just like netflix did for film and tv, and spotify did for music.
the goal isn't to be profitable today, the goal is to be the de-facto place you play games in ten years. they're fumbling the ball on that really badly is all.