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I don't even notice it, the ad starts out small at the top and your cursor starts out on the Apps row, you have to very intentionally trigger the ad.
90% of the time the ads are for movies or TV shows on the streaming services you have installed (and presumably an account for) anyways, so there's been non zero times where I did go abd hover the ad to watch it cuz I was like "oh hey I actually wanna watch that, is it coming out soon? No shit!"
The other 10% if the time it's mcdonalds or Harvey's or whatever, I barely notice it as I spend pretty much all of my time with the Google tv "inside" an app.
Very little time gets spent on the home screen, it's a glorified Start menu to pick an app and open it up, so I don't, to be blunt, give much of a shit that for half a second I can see a big Mac at the top of my TV screen before I click the 1 button to open Netflix.
Also more often than not I use my phone app to push to the TV, so my process is:
TV is turned off atm, I open on my phone (Netflix, Disney plus, crunchyroll, Amazon prime, YouTube, etc)
I click the cast button on my phone
TV auto detects activity, starts turning on, meanwhile my chromecast is already loading up the app and booting into it
By the time my TV screen flips on, the app is opened as well and my content starts to play, so u never even saw the home screen in the first place
End result: I rarely even see the app realistically anywho.
I guess to me I’m just confused that they have a spot to show ads to the user.