this post was submitted on 19 Jan 2024
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Formula 1
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Yeah like Ferrari or Mercedes or Red Bull or McLaren or...
Well, at least three of those are actually car manufacturing companies that used their competition teams to both promote their vehicles and showcase new R&D achievements. Even RedBull has a reputation and history of marketing towards high intensity thrill seeking and adrenaline junkies, which makes sense in a high risk high stakes sport. There's a qualitative difference between Ferrari and VisaCashappWalmart or whatever it is they're doing now.