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Personally my biggest distrust of nord comes from their ads. Most notably one where they anthromorphized a guys smart TV, Roomba and phone talking about him when he leaves the room, and others that basically totally misrepresent what a vpn does.
In short, your TV, Phone, etc... most likely share and compile information because of the ACCOUNTS they need to function. using a VPN will do NOTHING to stop google from knowing any android data, Your devices don't hear eachother by listening to the network, which is almost all going to be encrypted protocols anyway, but by sharing accounts.
In short, I've always found nords comercials constantly misleading on what a VPN can and can't protect you from, and to me it seems that's largely so they can market them to people who don't actually have any use for them, and worse doing it to make people feel like they are "protecting themselves" from something that they are just as vulnerable to with the vpn.
AFAIK those commercials are made by the content creators themselves and Nord just gives them a guidelines doc, right?
It's true that VPN doesn't do much tho it definitely used to help with IP-based tracking. Imagine if we all pooled our connections through 1 Lemmy IP then the tracker will be very confused why this one IP is coming to many different sources. It doesn't work as much anymore because now 99% of tracking is done through javascript and it's a long lost battle already.
NORD have to sign off on them, they are responsible for their image. It's still on them.
One that was coming to my mind was this one https://www.ispot.tv/ad/IU7h/nordvpn-terrible-at-secrets
which, everything I can see was actually an ad created by nord themselves.
Yeah I get the youtube promo spots say where a youtube creator slips a promo in, and they get lots of leeway and aren't heavily focused on. But many of them are put out by nords marketing team directly. Who either doesn't understand their own product, or is trying to mislead.