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I wouldn't do it too aggressively. Targeting cool individuals for invitation is one thing, but aggressive blanket advertising would probably cause certain headaches that we're not yet ready for.
As the userbase grows, the rate of growth is going to increase as well, because you just can't stop people from talking about things. This would be a delicate time to massively accelerate that in any kind of coordinated way, imo.
Definitely produce content and communities though. That really only has benefits.
I see your point, too much growth too fast would strain Lemmy devs as they work to ramp up capabilities
More than that - it would strain the nascent communities
Already we've started to see it with defederation - admins don't truly grasp the level of seriousness it represents, and are using it as a mod tool. It's one thing to use it against bots and malicious nodes, it's another to use it like a ban hammer
Plus, if you go on different servers, the experience is like a different site. Sh.itjust.works feels like shitpost central (not a criticism), lemmy.world feels like Reddit from a decade ago, lemmynsfw.com feels like a porn site built for tens of thousands and used by dozens.
I think it's great - half the draw of the fediverse is finding a new home, soon I'm going to start trying out some small servers and hopefully get to know some people alongside my accounts replacing the endless posts of Reddit (but with better quality IMO)
If a big wave comes all at once, it'll change the culture overnight. Small servers might close registration to preserve what they have, bigger ones might grow into it, but it also might be enough people to give the entire fediverse the feel of Reddit refugees
Once the culture becomes more stable, we're more likely to teach them the Lemmy way rather than rebuilding Reddit... It'll change no matter what as it grows, but the more gradual and organic the growth the healthier the community
yeah. as it is right now, I'm not sure lemmy could handle that many users like reddit, and it still lacks in many way which could leave a bad impression. focusing on quality contents and improving UX is the right way IMO