this post was submitted on 12 Nov 2023
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Space

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NASA is breaking a cardinal rule of branding (www.fastcompany.com)
submitted 1 year ago by [email protected] to c/space
11 comments fedilink hide all child comments
 

But it works. The space agency uses two different logos to perfect effect.

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[โ€“] [email protected] 3 points 1 year ago

In the mid-eighties Jet Propulsion Laboratory updated its logo to match the worm. In the 1990s, NASA brought the meatball back due to popular demand.

Personally, I like the moon, mars and beyond logo, but that's a probe division logo.

Oh and Space Force's Asteroids arrow came before Star Trek as the USAF Space Command logo. Desilu borrowed and stylized it.